With the launch of new set of ETFs, our team was brought in to develop the product branding and marketing materials needed to launch the new products. With a team of 2 others, we created an overarching logo and four individual product logos. Once the logos and branding were finalized, I worked to develop out these four infographics.
These infographics have the perfect balance of typography to iconography and work to tell a visual story for each of the four products.
This campaign won the 2016 STAR Award for Overall Best Marketing Campaign.
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